Kyle Bennett,
http://enthusiast.hardocp.com/news.html?news=Mzg2MDcsLCxoZW50aHVzaWFzdCwsLDE=
Palit Pulls Out
(Insert your own organized religion / birth control joke here.) Palit, the video card company that is pretty much only famous for having a dumbass frog as its mascot is pulling out of business in North America. Bye bye jackasses.
I would like to thank you for the stunning piece of journalism you deposited at http://www.hardocp.com/news.html?news=Mzg2MDcsLCxoZW50aHVzaWFzdCwsLDE=. You continue to renew everyone’s faith in your ability to bring insightful and relevant commentary on a wide variety of topics.
I would additionally like to thank you for the two reviews you posted on your site of our products. I see from the byline that you didn’t actually write the reviews yourself so here are the links.
http://www.hardocp.com/article.html?art=MTQ0Niw3LCxoZW50aHVzaWFzdA==, 8800GT Super+1GB, Silver Award
http://www.hardocp.com/article.html?art=MTQ2OSwsLGhlbnRodXNpYXN0, 9600 GT Sonic, Gold Award
I am a little confused at your description of Palit as jackasses and only being famous for “a dumbass frog”. We actually accomplished several things that were unique and well received by enthusiasts, consumers, reviewers in general as well as your own reviewers. It appears as though you don’t take the time to read your own site’s content so I’ll list a few items here that stand out.
I’ll start with an article you posted in which you claimed we were not an authorized NVIDIA partner, http://www.hardocp.com/article.html?art=MTUxOSwxLCxoZW50aHVzaWFzdA==. At the time you wrote that article we were clearly listed on NVIDIA’s website as an authorized partner. Fact checking before you open your mouth- fail. In your retraction you mention that you COULD name other companies but fail to do so. That effectively, and deftly I might add, leaves us in the same position as your original false statement.
After repeatedly trying to contact you via email and forum PM and two of your forum admins by PM to communicate the error, I had no choice but to post in your forums about the error. I was promptly banned. Further explanation from you said I hadn’t read the forum rules which require that I, as a representative of Palit, must get your approval before I would be allowed to post anything. Even though I did that I was banned anyway.
As I posted above we received two awards from your own reviewers. Brent Justice had this to say about Palit, “Palit is now making itself known in the US by offering some exciting high-end video cards for the enthusiast.” “…stock cooler options and custom heatsink/fan options to appeal to the enthusiast.” “On the front of the very shiny box you will find a large cyborg frog, which is rather fitting considering the “green” nature of this video card.” “Palit should be commended on taking a stand and offering an enthusiast geared video card with custom cooling to allow cooler temperatures and higher overclocking.”
Not only does he appear to like the frog but he has some nice things to say about the card and what Palit was trying to accomplish. I was a little surprised to see that no one ever went back to check newer games on the 1GB cards to update the relevance of 1GB especially considering that 1GB cards now seem to be the preferred version, at least among your reviewers.
The point of all this is that Palit was the first to market with a 1GB 8800GT. Now everyone has a 1GB version. Palit was the first to release the entire, at the time, NVIDIA product line in a 1GB version. Since then, virtually all other manufacturers have followed suit and released 1GB versions. I think that is pretty noteworthy from a company of jackasses.
Palit also did some great things with the design of the card. 3-phase power when everyone else was still simply using the reference design. Where other manufacturers were busy pumping out generic reference designs, Palit put coolers and fans on their cards that went well beyond AMD/NVIDIA requirements allowing them to run cooler and quieter than what was required. Palit did that without increasing the cost of the cards to consumers. Nowadays we see most manufacturers releasing cards with better cooling but you seem to forget that Palit did it first. And I don’t mean just releasing one version of a high-end card with these features, I mean every card in every price/performance band.
Almost all PC hardware companies support LAN parties in one way or another. Palit actually started a separate website designed to help LAN party attendees find LANs, promote their own LANs and communicate with each other. It did this without cost to anyone (other than Palit), without sending out Palit promotional material- ever and without having banners all over the site. Yes, there was one Palit banner on the front page but other than that, no marketing. Almost every LAN that registered their event (I think we missed 4 or 5) received at least one video card. The only string attached was the “request” that they post some pictures of their event to their profile on the PalitLAN website and let people know at the event that Palit had sent the card. http://www.hardocp.com/news.html?news=MzEwODgsTWFyY2ggICAgLDIwMDgsaGVudGh1c2lhc3Q=
In a more behind-the-scenes perspective, Palit managed to achieve and maintain authorized status with NVIDIA faster than any other NVIDIA partner anyone can think of. In virtually no time at all Palit was able to engage with distributors and etailers all over the US and Canada, process returns and do all the things one would expect a company to do. The interesting part is how fast those things were accomplished.
If you would like to consider corporate ethics, I think Palit did a great job at not beating up competitors when it came to pricing. Typically when a new guy comes to town, he would wreck the pricing matrix by offering below that of other companies. Palit didn’t do that. Sure, we came in at the same price as everyone else but you didn’t see Palit trying to price people out of the game and making up the loss later. In fact, more often than not, Palit products are a buck or two more than the lowest competitor.
There was a time, Kyle, that HardOCP and you personally were a fantastically positive force in the computer enthusiast world. But, in my opinion, over the last couple of years the “real” journalism the site was built on has all but disappeared. NVIDIA has started pulling back from you, http://www.hardocp.com/news.html?news=Mzc5NTUsRmVicnVhcnkgLDIwMDksaGVudGh1c2lhc3Q=, and many of your posts seem to be you just lashing out in desperation for attention. It’s sad really.
Now you’re up to the same tired old tricks. Calling Palit “jackasses”. Really? Who exactly was that supposed to impress? You have so many readers in your forums that look up to you and this is how you reward them? I’d like to know what you think Palit did that warrants this kind of silly name-calling. Did Palit take away your sense of professionalism on the playground of your fragile little ego? Did I hurt your feelings by being completely unimpressed when you banned me from your forums?
I’ll be honest, I don’t like being called a jackass. Particularly when it doesn’t really apply. I also don’t like having to chase after people, who should know better, to point out facts they missed through simple laziness or arrogance. But I’m not going to resort to petty name-calling to deal with you. I don’t need to call you an over glorified ego that becomes less relevant with every new hardware release. I don’t gain anything by saying the only thing receding faster than your hairline is your journalistic ability.
For what it’s worth, I’ve tried to address your statement in a professional manner with actual facts and refuse to sink to your level of baseless accusations and sensationalism for their own sake. The opinions expressed in this email are exclusively my own and are in no way sanctioned or approved by Palit Multimedia. Since I no longer work for Palit Multimedia this should be abundantly clear.
Regards,
David Makin
ir0x0r Uncategorized